One issue we hear about over and over again from companies is mobile app discoverability – or “How will users find our app and if we build it will they come? “. It’s a good question and we think we have a good answer.
1) PROMOTE YOUR MOBILE APP!!! (yeah, we’re using caps because we’re yelling). Complaints abound about having an app developed and then no one uses it. You can’t just come up with a great idea or content you want made into an app and expect people to “get” it. You have to tell them it’s available (loudly and often) and where they can find it. This is true no matter if its end user paid app or a free marketing app.
If you have heavy website traffic, post your apps availability on your home page, or on every page of your site. If you do print ads, reserve some space in those to tell the world about your app. If you’re a brick and mortar operation, put up a banner in your store announcing your app, etc. It’s not difficult and it’s not expensive, especially if you’re making it a part of your normal promotional/marketing activities and it lets people know about your app when they are thinking about you!
2) Keep it simple. (ok, so here’s the blatant self-promotion part). End users don’t want to search through app stores and carrier decks to find your apps. Wouldn’t it be so much easier for your customers if they could just get YOUR app directly from YOU? Now they can.
Contact us about our MobileReach Program. MobileReach provides an end-to-end marketing solution including mobile app design, development and delivery. We’ll create your custom mobile app from your content and enable Direct-to-the-Customer distribution through our proprietary “text to download” mechanism. You can host the app yourself, or we’ll host it for you in the cloud. But one way or the other, all your customer sees is your app, coming from you.
Filed under: Android, app discoverability, app store, Blackberry, carrier deck, D2C, J2ME, Java, mobile apps, MobileReach
